When Sweden’s leading dental family, Dagnelid, decided to open a new clinic in central Kungsbacka, they wanted something radically different — a boutique experience where calm, craft and care define every detail. YESSS was brought in to create the full brand identity, from name and logo to tone of voice, photography, and web experience.

The result: Koningsbacke Tandvårdscenter – Smaller clinic, greater competence.
A timeless, confident brand built on trust and precision. We shaped an identity that blends Scandinavian restraint with warm humanity — elegant typography, a deep blue and sand color palette, and authentic photography capturing real specialists at work.

YESSS designed and built the responsive website, wrote all copy in both Swedish and English, and developed a visual system that connects seamlessly across signage, print, and social media.

This boutique dental brand now stands as a symbol of premium, patient-centric care — where design mirrors philosophy: Smaller clinic, more competence.